05 — JOURNAL

Thinking out loud.

Notes on brand, design, culture, and the creative industry. Not a content strategy. Just things worth saying.

Brand Strategy•March 12, 2025

Why Most Rebrands Fail (And What To Do Instead)

Most rebrands fail before the first design is ever shown to a client. The problem isn't the work. It's what happens — or doesn't happen — before the work starts.

Jordan Nexora6 min read

Digital Experience•February 3, 2025

The Problem With Beautiful Websites

The most awarded websites in any given year are often the least useful. There's a reason for that — and it's worth understanding before you brief your next web project.

Alex Park5 min read

Client Work•January 15, 2025

What Clients Actually Want (It's Not What They Say They Want)

After seven years of client work, we've learned to listen differently. What people ask for and what they actually need are almost never the same thing.

Jordan Nexora7 min read

Studio Life•December 8, 2024

The Case for Staying Small

We've had opportunities to grow. We've turned most of them down. Here's why.

Riley Torres4 min read