Every year, someone asks us why we haven't grown. Why we don't have a bigger team, more offices, a sales department, a PR strategy.
The honest answer is that we've seen what growth does to the thing we care most about, which is the quality of the work.
Growth creates layers. Layers create distance between senior judgment and what actually ships. The junior team executes what the senior team sells, and something essential gets lost in translation.
“We've stayed small because small means we are always the ones doing the work. There's no team we're managing from a distance. There's no work we'd be embarrassed to show our name on because someone else made the key decisions.”
This creates real constraints. We can only work with a limited number of clients at a time. We turn down a lot of work. We're not going to be a hundred-person agency.
But the clients who work with us get something that's genuinely rare in this industry: direct access to experienced people who are personally invested in the outcome. That's the trade we've made, and we think it's the right one.
