Vertex
01 — Challenge
VC brands are among the most conservative in finance. Navy blue, serif fonts, stock photos of handshakes. Vertex wanted to be different — but 'different' in venture capital means something specific: credible enough for institutional LPs, exciting enough for the best founders.
02 — Solution
We built an identity around motion and precision. A dynamic logo mark that suggests momentum. A web experience with controlled motion design — enough to signal forward-thinking, not enough to distract. The color system walked the line between institutional gravity and technological energy.
03 — Impact
Fund III oversubscribed. Three top-decile founders cited the brand as a factor in choosing Vertex over competing term sheets. Featured in Fast Company's design coverage of the VC industry.