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Superflux
ClientSuperflux Studio
Year2024
Services
Web DesignDevelopmentBrand Refresh
Project URLVisit Live Site ↗
01 — Challenge
Speculative design is hard to explain. The work exists at the intersection of art, design, technology, and policy — and most people don't know what to do with that. The website had to make unfamiliar work feel immediately compelling.
02 — Solution
We led with the work, not the description. Full-bleed project imagery. Short, punchy project titles. The 'about' section came after you'd already been seduced by three projects. By the time you understood what Superflux does, you already wanted to work with them.
03 — Impact
Inbound inquiries increased 3x in the first quarter. Speaking invitations from two major international conferences within six months of launch.