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Aura
01 — Challenge
The skincare market is one of the most visually crowded categories in consumer goods. Minimalism is everywhere. 'Clean' has been commoditized. We needed to find something true about Aura that nobody else owned.
02 — Solution
We designed a minimal packaging ecosystem featuring earth-toned color palettes and sustainable packaging materials. The typography mixes classic editorial serifs with clean layout spaces.
03 — Impact
Aura launched in 240 retail locations. Sell-through in the first quarter exceeded projections by 60%. Three competitor brands redesigned within six months.